KITH launches a Beauty collection together with Estée Lauder Even Ronnie Fieg understands the importance of this sector

"Just Us" becomes "Just You". Ronnie Fieg plays with the famous motto of her streetwear brand Kith to illustrate the idea behind her latest project: a beauty, luxury and limited edition collection, in collaboration with Estée Lauder that celebrates the strength of the natural beauty of every woman. The designer chooses as partner a brand founded by a woman who, in advance of the times, since its birth aims to improve the world of make-up through the launch of special luxury skincare lines (such as Re-Nutriv cream), understanding the importance of word of mouth marketing and giving to its customers a "sample". Trying to maintain the same philosophy of empowerment (also intended as self-care) the new proposal includes five products, each co-branded with the original Estée Lauder logo never used since 1946, which provide a complete skin care regimen and include Perfectly Clean Multi-Action Foam Cleanser / Purifying Mask, Micro Essence Aquaceutical Mist, Revitalizing Supreme + Global Anti-Aging Cell Power Creme, Lip Conditioner and Serum Advanced Night Repair.