Skin care according to Skin First Cosmetics Effective results and communication, behind the success of Maria Pia Priore and her brand
In this last year of uncertainties, many of us rediscovered a new attention to self-care, wellness and skin care. The attention to skincare, to the products that we apply on our skin - and also to the ingredients they contain - today arouses great interest in young people (and not only), increasingly aware of the needs of their skin.
By listening to these needs, Skin First Cosmetics was born, a completely digital cosmetics brand, born from the passion and intuition of Maria Pia Priore, pharmacist and cosmetologist, born in 1992 in San Severo (Puglia) and then moved to Milan.
In fact, it is on Instagram that the brand was born and grows, combining a scientific approach and the passion for functional ingredients with direct and interactive communication: during her studies in Cosmetic Science and Technology in 2018, Maria Pia decided to give life to the Skin format First Project on her personal profile @dott.ssa_mariapiapriore, offering advice on skincare and basic cosmetological notions.
The actual launch of Skin First takes place in June 2019, through the online shop and the Instagram page @skinfirstcosmetics.it, that reached 108K followers in just over a year: the continuous exchange and discussions that arise from the community led the brand to offer today a wide range of products that meet the needs of different types (and problems) of the skin. Skin First is a functional skincare line, Made in Italy and close to people: the attention to their community and the word of mouth, in addition to the actual results, are in fact the greatest success of Skin First.
Maria Pia Priore told nss G-Club curiosities about the brand, her passion for skincare and functional ingredients, also offering advice on the beauty routine, in a mini interview. Enjoy!
5. What are in your opinion the habits that can help improve your skin, combined with the use of specific cosmetics?
It is certainly helpful to control stress and sleep well, at least 8 hours a night; then do not smoke and do physical activity which helps to expel toxins that lead to the accumulation of free radicals and cause wrinkles; nutrition, healthy habits in general and the use of sunscreen (always!) are also fundamental. Instead, we must pay close attention to the "do it yourself" remedies, some can even be harmful to our skin!
