History and evolution of the eyeshadow All you need to know about this beauty secret with a very old history

We already revealed the ancient origins of mascara, and today's star product is no exception. Let's talk about eyeshadow, mascara's best ally to enhance the look, which has experienced a real momentum in this 2020.

Thanks to its different textures, compositions and colors, it is certainly the makeup product that can change the wearer's appearance more quickly and more clearly, allowing you to create natural nude looks, but also eccentric and multicolor color combinations. Much loved by the world of cinema, theater, dance and, of course, fashion, it is a real must-have for every noteworthy look.

The shades available on the market today are practically infinite, combined with many effects and finishes such as mat, glitter, wet or shine. We can choose our favorite texture - in cream, gel, powder - and practically every cosmetic and make-up brand has its signature palette among the best-selling products.