6 sustainable beauty and lifestyle platforms - To understand what clean beauty and sustainability really means and discover ethic products

How many times have we heard about sustainability, cruelty free and vegan cosmetics, design objects made with the use of recycled materials and fibers, eco-friendly beauty products... but what does the word sustainability really mean?

In the beauty industry, as well as in the wellness and lifestyle world - which are getting closer and closer to each other according to a concept of holistic beauty, which comes from within - sustainability is a term that takes on a number of different facets.

So, how can we understand what it really means and where to find the right products? nss G-Club selected 6 sustainable beauty and lifestyle platforms which, through mini interviews, helped us answer these questions.

1. PLENTINESS

Plentiness was born in London in May 2018 (and is now based in Milan), inspired by the British approach to beauty meant as "fullness" (this is what the word plentiness means), or wellness as experience, balance and exploration. Plentiness' approach to sustainable beauty is scientific but at the same time lighthearted - aimed at showing that sustainability can be a beautiful, pleasant, fun experience - promoting a healthy and conscious lifestyle that is also free and contemporary.

"Sustainability is a journey: it is accomplished with small steps, starting with daily actions that, even if apparently "small", can make a difference and have a greater impact, such as beauty and self-care. Plentiness means fullness, because beauty never means privation, but wellness at 360 degrees, which starts from within." - as the founders Simona and Linda told us.

On the website you will find different sections: the online shop, with a range of product that goes from herbal extracts and cosmetics, to home goods, books and magazines, and more; on the "journal" area you will find editorial content about wellness, mindfulness, yoga, skincare and more; ada studios wants you to "vibrate higher" with the help of their selection of skincare essentials, incense, soaps, candles, jewels, scents, food supplements, oils... to reach a deeper level of wellness and self-care.