The 10 most popular beauty products on Tik Tok How the social platform influences our beauty and make-up shopping choices

If you think about it it always happens like this. First MySpace, then Facebook followed by Instagram, now it's all about Tik Tok. Those who use social networks open them, observe the people they follow and mathematically choose to try the product seen on the profile of their friend or favorite influencer. Tik Tok is even more relevant than Instagram, especially for the beauty industry, thanks to the tiktokers who day after day experience something bizarre - but functional - about them and make it public.

Not long ago it happened with The Ordinary 2% + B5 hyaluronic acid, used on the tips of damp hair before going to bed. The result of the user? Lengths that have grown faster and are decidedly full and healthy. Before that, it was the turn of chlorophyll - yes, that of plants - that some girls drank to ward off acne. We advise you to always read the labels and INCI carefully, to ask an expert if the product is suitable for your skin and only in that case to start using it. Because the unspoken truth about Tik Tok is that not all formulations are suitable for everyone's skin. That said, Gen Z and not, have fun because we have collected the 10 most popular products of the moment on the platform.