Beauty brands launched by celebrities in 2021 From JLoBeauty to Jennifer Aniston's debut in haircare

From Gwyneth Paltrow with Goop to Rihanna with Fenty Beauty, by now almost all stars have decided to start their own brand and pursue a career as a businessman/woman.  One of the hottest areas for celebrities is definitely the beauty industry, so much so that new ones pop up every year. In recent years, there are those who have ventured into the field focusing on a single product, as Billie Eilish has done with Eilish, her perfume created in partnership with Parlux, and those who have chosen to dedicate themselves to haircare, such as Jennifer Aniston. And, while it is rumored that the next to take the fateful step will be Meghan Markle, Hailey Bieber has confirmed the coming of Rhode for 2022 promising budget-friendly skincare and make-up products. What do all these new brands have in common? They are cruelty-free, often vegan, based on natural formulas, contained in sustainable packaging and are become even more genderless.

Here's a list of beauty brands launched by celebrities in 2021.

Pleasing - Harry Styles

Like Jennifer Aniston, Priyanka Chopra Jonas has also launched her own haircare brand. It's all about sustainability and affordable prices. Each product is in recyclable bottles and is priced around $5.99. Sadly for Italy, Anomaly is exclusively available at Target.