Transparent makeup is the current trend The revolution of transparent beauty and all the new products to discover

Just like fashion trends on the runway, make-up also changes and evolves across different eras, cultures, and seasons. In 2024, we are witnessing a significant and unprecedented shift. While beauty enthusiasts were once adamant about their commitment to the "full face" total coverage a few years ago, today, they may not be so certain. The keyword dominating social media is "glass skin". This trend isn't limited to skincare alone; it extends to makeup, and the two routines are merging more and more, blurring the thin line that once separated them.

Products that blend make-up and skincare

A texture that make-up enthusiasts cannot do without these days is undoubtedly the gelatinous one, similar to that of gummy candies. A perfect example is MILK's new blush, the "Cooling Water Jelly Tint", characterized by "a moisturizing gel finish that glides on the skin to add a touch of translucent and buildable color." To achieve this effect, many users also prefer Benefit's "benetint" or Tarte's "Maracuja Juicy".

In short, the keywords are "jelly" and "subtle," but there's another type of blush taking over on social platforms. We're talking about "PH reagent" products that react to the skin's PH, such as the "transparent" blush from Banana beauty, "Sun in a pot".

Glowy Primer and Super Lightweight Bases

If you're looking for a moisturizing and glossy finish, like that of a film gently caressing your face, matte foundations and full-coverage concealers are not your allies. Many prefer colored primers, often containing pearlescent elements.

One such product is "Halo Glow Liquid Filter" by E.L.F., a illuminating liquid that enhances the skin's look, creating a blended and radiant effect. Promising a luminous and slightly covering result are also Charlotte Tilbury's "Hollywood Flawless Filter" and Erborian's "CC Cream HD".

Why is transparent makeup changing the beauty era?

First and foremost, it's essential to specify that transparent face makeup has always existed, considering "soap brows" or gloss. However, in recent times, pigment-free bronzers and eyeshadows are gaining popularity, like the versatile "baume essential" by Chanel, useful for recreating the "wet skin" effect. Beauty creator Anna Volpi questions why there has been such a sudden change in the cosmetic industry: "Finally, the skin positivity movement has made us realize that a new approach to make-up is needed. Freckles, acne, vitiligo, and other skin conditions that were once considered flaws are now valued as unique elements, and transparent makeup can be very useful for this purpose, as it enhances us without covering."

Oscars Night: Emblem of the no make-up make-up

This new trend of simplicity and elegance doesn't seem confined to device screens and our social media feeds. The Oscars Night has given us clear examples of this "new" beauty trend. From Jennifer Lawrence to Emma Stone, Margot Robbie to Billie Eilish, the keyword seems to be one: "naturalness." Super nude eyeshadows, almost imperceptible lipsticks, and sparkling cheekbones with a creamy finish blush: these are just some of the main ingredients that have brought Hollywood actresses' looks to life on the world's most famous red carpet. The change in direction is evident, thanks in part to movements and slogans launched by the actors themselves recently, embracing a new narrative of beauty that reconnects with the self, as taught by Pamela Anderson and Millie Bobby Brown. What do you think? Do you like this new aesthetic, or do you remain faithful to the years of extravagant and elaborate make-up?