Tom Ford Beauty presents Bois Pacifique And the new campaign starring John David Washington

Tom Ford Beauty introduces a new men’s fragrance. It’s called Bois Pacifique, a spicy scent that transcends boundaries through a blend of earthy woods and invigorating spices. Its spokesperson is an exceptional actor, and its creation involved the use of artificial intelligence. Here’s everything you need to know. 

The notes of Bois Pacifique, Tom Ford Beauty's new fragrance

Cardamom, Akigalawood, and turmeric come together in a woody-spicy blend that instantly evokes a sensuality expressed with serene lightness. With the essence of frankincense and orris butter, the mind wanders into the grandeur of nature. The forest of Bois Pacifique is reflected in the notes of sandalwood, cedar, and oak. These majestic woods are illuminated by streaks of impressive sunlight radiating from a horizon full of promise.

John David Washington stars in the campaign

Actor John David Washington is the face of Bois Pacifique, in a campaign that represents the strength and freedom of fearless self-expression. A multi-nominated SAG (Screen Actors Guild) Award and Golden Globe actor, Washington has built his career with discipline, perseverance, and a relentless drive to challenge himself and his talent. The campaign, directed by David Sims, follows the journey of a writer. The campaign images and video showcase Washington being carried away by the magnificence of Big Sur. His curiosity and the promise of boundless creative freedom lead him closer to a destination of majestic light and transcendence. The quest for inner peace drives Washington to embark on an epic journey to a place where profound Beauty and self-discovery converge – a location where he reconnects with himself amidst the awe-inspiring ancient redwoods.