The style essentials of Emily in Paris Lyst analyzed how the Netflix TV series with Lily Collins is influencing our shopping

Emily in Paris is the series of the moment. Beloved or criticized, everyone talks about new Netflix project. At the center of attention are the clothes worn by Emily Cooper, the young marketing director of the Midwest who lives and works in Paris: a mix between the "2010 style" of Blair Waldorf of Gossip Girl and Andy of The Devil Wears Prada, Emily is often overdressed, earning from her colleagues the nickname of ringarde, French word that means basic.

Although the French judge the choices of stylist Patricia Field, the famous costume designer who also created the style of the four protagonists of Sex & The City, too full of clichés, those outfits made of bucket hats, colorful coats, minidress and it-bag have helped the show to become one of the most popular titles of the streaming platform.

Emily never goes out without a bag, better if it' s branded Chanel. Among the many models she wears the most sought-after is the Jelly Snapshot by Marc Jacobs, a bright rose one with a transparent effect and zipper closure which increased interest by 92% in the days following the release of the series on Netflix. Also very popular are the cheaper Handful by Aldo, sold for €50 and searched by 64% more people than usual in the days following the premiere of Emily in Paris; and the Nicola Kate Spade bag in pink fur that the young American girl wears in the crème brûlée scene with Pierre Cadault.