What did Man Repeller stand for Leandra Medine's blog that marked an era (and a generation) is about to close

In 2010 I was 15 years old, I used to go to a classical-linguistic high school where the Latin homework would regularly kick my ass and I spent the summer holidays in my grandmother's garden reading Elle or Vogue - that at the time was very different from today. The other place where I could immerse myself in the world of fashion without limits was the Internet, on Pinterest, where my mood board was flooded with photos of Alexa Chung at Glastonbury, and on the first blogs that began to populate the blogosphere. The best one was Man Repeller, by Leandra Medine, now Cohen. Ten years after that of Leandra Medine is one of the leading names in the fashion industry, influencer OG, blogger, forever trend-setter with a degree in journalism. In 2010 Man Repeller was a small niche product, but so new, fresh, fun and innovative, that within a few months it began to make waves even on Refinery29, on Instyle, even on The New York Times. 

Whatever the reason, it's the end of an era - and I'm not exaggerating. With Man Repeller Leandra Medine was a forerunner. One of the first to know how to write about fashion, to be able to create interesting and fun contents, in fact inventing a job that today has been distorted and abused. Comparing Medine to today's influencers it's clear how the latter do not have an inch of Leandra's depth, content and storytelling skills - her videos shot during lockdown speak for themselves. 

Man Repeller was beyond, and that's why it left its mark, and that's why we're going to miss it.