Miu Miu celebrates Chinese New Year with the "Always New, Always Miu" campaign A message of hope for 2021 starring four talented millennials

February 12 is the Chinese New Year. The former Celestial Empire celebrates the Year of the Ox and, according to the horoscope, greets the arrival of 2021 which will be full of prosperity and redemption from difficult times. This wish inviting to look to the future with hope, positivity and courage is the same mood embodied by Always New, Always Miu, Miu Miu's new campaign. 

If you too want to celebrate Chinese New Year with the unique Miu Miu style, find the Always New, Always Miu campaign items at the brand's stores and on the website.