The most inspiring SS21 campaigns From Givenchy to Marine Serre

Spring is coming and, with it, the desire for new clothes and accessories, more colorful, light items, able to remove the weight of a hard winter. The same mood of simplicity, intimacy and optimism is evoked in the shots of the SS21 campaigns. Most of the brands, from Kenzo to AMI, from Marine Serre to Givenchy, decided to show the most representative creations without too many filters and frills, focusing on a series of intimate portraits and eye-catching styling. All this, while maintaining a touch of glamour or sophisticated references to the great masters of photography. 

Here are the 5 most interesting SS21 campaigns released so far.

Kenzo

Photographer/Director: Luca Guadagnino

Models: Mariacarla Boscono, Maggie Cheng, Jonas Glöer, Samer Rahma and Anok Yai

For its SS21 campaign, Salvatore Ferragamo opted not for a simple series of shots, but for a fashion film directed by Luca Guadagnino entitled Life In Technicolor. The director evokes the noir atmospheres and style of Hitchcock's masterpieces such as Vertigo and The Birds, the same ones that inspired the new collection, in a cinematic Milan as never before. Mariacarla Boscono, Maggie Cheng and the other models wander, looking as elegant and glamorous as 50s stars, between the Rotonda della Besana, the stairs of the church of San Fedele and Via Catena with its mosaic floors.