5 sustainable fashion initiatives to discover From Reformation's traceable jeans to Stella McCartney's "mushroom skin" clothes

Sustainability is the new feature that all brands can no longer be without. From Stella McCartney to H&M, from Reformation to Hermès, which announced a new version of its Victoria bag made with vegan mushroom-based leather, luxury companies and young start-ups are looking for innovative green materials and new technologies that show their commitment to eco-conscious and circular fashion. Each week the offerings are enriched with interesting projects that help make our closet more environmentally friendly and relieve our compulsive shopping guilt.

Here are 5 recent sustainable fashion projects to know about.

 

Stella McCartney's "mushroom skin" clothes 

Inspired by local Danish bazaars, GANNI has introduced GANNI Kiosk, a fun and colorful collection of upcycled merchandise. Creative director Ditte Reffstrup has created an eclectic lineup of accessories ranging from phone cases created using the byproducts of locally grown flax plants to stationery made from recycled stone paper, from socks and underwear sets made from discarded organic cotton fabrics to biodegradable cases to scrunchies, from bucket hats to crochet bags, from bracelets filled with multicolored charms to key chains. You can find the collection on GANNI's website.