5 women-owned brands to discover Here are the most interesting young designers right now, who promote values like sustainability and inclusion

During the last fashion weeks, thanks to initiatives aimed at promoting the growth of young emerging brands and upcoming talents, we have seen numerous small brands make their way into the international fashion scene. Although many of these designers started their careers shortly before the pandemic and created the latest collections in the period of lockdown, thanks to their ideas and values they have been able to conquer the public. nss G-Club has selected the 5 coolest emerging women-owned brands of the moment: not only for the looks they offer, but also for the values of sustainability, inclusion and celebration of diversity they promote.

Ahluwalia

Supriya Lele is the Anglo-Indian designer who founded the eponymous brand in 2016. Supriya was among the joint winners of the 2020 LVMH Prize which was interrupted due to the pandemic. Her collections are a dialogue between her British identity and Indian cultural heritage and have also met great success among celeb like Dua Lipa and Bella Hadid, who wore the brand. The latest FW21 collection brings back to the carefree and frivolous Y2K aesthetic, in an ironic and fun way, through the paisley motif that reimagines the flowers of Madhya Pradesh, the contrasting colors, the tight silhouettes. "I am a woman and we women know how to enhance our body", Supriya says and adds about the collection: "Why should men know and why should they decide? We have to decide what is sexy for us."
Supriya Lele recently created a photo book in collaboration with Jamie Hawkesworth, titled Narmada, a moving celebration of Central India's river, people, places and the new generation of Indian girls. All profits from the book are donated to Girl Rising India.