Bringing together fashion and sustainability: the success of Sample Lover The platform dedicated to sample sales and now vintage items, as told by its founder
Over the last few months, our shopping habits have radically changed, binding to a new mentality, which, especially among younger generations, opts for a more sustainable type of fashion, made up of quality items, pieces to invest in and that will stand the test of time. And it's precise during the last year that a sample sales company has decided to change its business, bringing its offer online, on an e-commerce platform that was met with unexpected success.
Rossana Ammaturo is the mind behind Sample Lover, the integrated online (and offline) platform dedicated to the sample sale of products from emerging brands and small Italian labels. With the digital translation of its service, Ammaturo has chosen to open Sample Lover to a new audience, which was immediately enthusiastic about a reality that, in addition to offering a unique and original selection of brands and products, manages to fight waste, putting on sale what usually remains unsold or disposing of the stock, thus trying to introduce within the fashion industry a model that is as green as possible. Also part of this mindset is the latest project by Sample Lover, a collection, entitled Relove, consisting of second-hand or vintage pieces, a great passion of Rossana. By expanding the concept of zero waste, Sample Lover uniquely combines green soul and fashion attitude.
nss G-Club reached out to Rossana to get to know better what lies behind the success of Sample Lover.
#5 How did the idea for the Relove collection come about? What can we expect for the upcoming drops?
The idea of RELOVE was born from my great passion for second-hand and vintage, I've always loved doing a lot of research for unique and special pieces and that is why I wanted to bring this great passion of mine into Sample Lover. I also believe that with RELOVE we can somewhat close the circle of sustainability that has always been part of the Sample Lover project. In the next drops, there will be lots of news that fully reflect the Sample Lover's style, lots of "goodies" that I'm very proud to have found around, it's definitely certainly the best thing about vintage and second-hand, I'm always surprised every time.
