Vintage fashion is the new must-have of celebrities From Bella Hadid to Kim Kardashian, from Olivia Rodrigo to Zendaya, more and more stars are wearing archival looks for red carpets and special events

Vintage fashion is the new must-have of celebrities. If before there were a few daredevils, it-girls with a well-defined style like Kate Moss or Chloë Sevigny, today more and more stars are winning the title of best-dressed of the moment by showing off archival outfits for red carpets and special events. The feed of our Instagram accounts is full of similar examples. The most recent featured Olivia Rodrigo who stunned everyone by showing up at the White House in a Clueless style suit from Chanel Spring/Summer 1995 collection, matched with an Amina Muaddi mini bag and Giuseppe Zanotti platform sandals.La moda vintage è il nuovo must-have delle celebrities. Bella Hadid graced the Cannes 2021 witha 2002 Jean Paul Gaultier dress and Zendaya paid homage to Beyoncé by picking a bold 2003 Versace look for the BET Awards, which Bey had already worn almost twenty years earlier at the same ceremony. During her Roman holyday, Kim Kardashian greeted her fans in Dolce & Gabbana SS95 animalier dress; for her first New York public date with A$ap Rocky Rihanna wore a hot pink slip dress created by John Galliano for the Dior SS02 collection; while Kylie Jenner wore a 1987 bodycon dress by Jean Paul Gaultier for her official reunion with Travis Scott.

The new style choices of celebrities are also influencing shopping and the direction the market will take in the future. According to Stylight, after watching Bella Hadid at the opening of the Cannes Film Festival on Google, users' interest in searching for vintage clothing has grown by 25%; while according to a recent report by marketplace ThredUp, online used clothing is set to grow by 69% within the year and reach a value of $50 million in 2023. A boom so big that it is predicted that by 2028 pre-loved clothes will surpass Zara and the rest of fast fashion in our closets. We already witness the first effects of these predictions. Sites like Vinted and Vestiaire Collective, where to sell and buy accessories and pre-loved clothing, are increasingly popular and vintage influencers from @ilaria__ro to @thevintagetwin or to @themetalromantic. G-club favorite? American Lucia Zolea. Anyone who spends hours scrolling through Instagram in search of the perfect outfit will be charmed by the selection of pieces proposed on her IG.