Gen-Z is at the heart of the new Pandora ME collection - No rules, freedom of expression, style and values with the jewelry pieces

It's all about personalization and self-expression when it comes to jewelry, and Pandora knows this better than anyone else. Customization is in fact the trademark of the Danish company in the global jewelry market, offering endless combination possibilities, with the aim of making every jewel a unique piece. The concept of hyper-personalization evolves in the new collection of the brand, Pandora ME, oriented to Gen-Z and with a visual and digital language that reflects the multi-faceted style and the innovative mentality of the new consumers. Presented with a campaign rich of TikTok stars and new generation trendsetters like Addison Rae, Charli XCX, Donté Colley, Beabadoobee and Cecilia Cantarano, Pandora ME chooses a bold and fearless approach, expressed through mix-and-match jewelry, without rules of styling, which allow total creative power to the consumer. Each star wears the jewels of the collection according to their own point of view, their own vision of the world and their own unique style.