The new life of Scholl's clogs And the second drop of the capsule collection with Honey Dijon

Clogs by Scholl, the historic shoe brand founded in Chicago in 1899, are a fashion evergreen and have been spotted on the feet of numerous celebrities over the decades, from Twiggy to Audrey Hepburn to Sarah Jessica Parker, who wore them in several episodes of the legendary series Sex and the City. In recent years, the brand has relaunched its most iconic model, the Pescura, the original wooden clog designed by Dr William Scholl in the 1960s. The model's origins date back to the post-war period, when people were increasingly aware of the benefits of an active lifestyle and Dr Scholl introduced the Pescura sandals to help women tone their legs simply by walking. An icon of the sixties, it still stands for comfort and style and is the protagonist of a capsule collection aimed at a very young clientele in the name of inclusivity.

This led to a two-part collaboration with fashion label Honey F-king Dijon from DJ, which featured elegant and sexy designs that went 'from beach to club' and were inspired by 1970s silhouettes. The advertising campaign was photographed by Davit Giorgadze under the creative direction of Honey Dijon herself. For the SS23 season, the capsule presents two new models that reinterpret the Pescura silhouette: the flat version of the Pescura Starlight with a honey-coloured lacquered wooden sole, studs and oversized metal buckles, and the second model, the Pescura Twilo, with its tapered shape and half-moon heel. Colour options for the toe strap include bright red and deep blue and the collection is available from 35 to 46 to encompass all sizes in a partnership that blends the brand's DNA with the contemporary. «These sandals represent the carefree days of the 1970s, when times were sexy and fun» Dijon recalls.