The regenerative power of nature in Generation Zordan's wearable design Edizioni Siccità jewels create a dialogue between tradition, technology and experimentation

The beauty of design that is functional to movement is now an almost scholastic trend: today, form need not follow a function, but experience the living movement of the body and changing nature. In the creation of objects and accessories that can take spontaneous and uncontrolled turns, all to be experienced, Gloria Zordan's design brand Generazione Zordan is a pioneer: with the drop Edizione Siccità, it launches a line of wearable design. Jewelry such as chokers, rings, bracelets and ear cuffs made of noble materials such as silver (also diamond or gold-plated) and enamel (in black, turquoise and cream colors) summarize the concept of the adaptability of design to the process of natural change that characterizes the winter season, made of contemplation and waiting, of matter that changes state and adapts to the body. Gloria, the brand's founder, is a young artist and designer who fully understands the value of craftsmanship and wants to create a dialogue between tradition, technology and experimentation:

"I started getting in touch with the world of design as a child, thanks to the family business whose name her project celebrates. The evocative addition of "Generation" before my last name is meant to be a tribute to the place where I started creating, but also to emphasize my roots and provide a perspective toward the future. Young people are aware that craftsmanship is in danger of disappearing, but it is actually a world accessible through workshops and experimental activities."

 

Resilient and always changing, the desire to change an ancient system and adapt it to the present to pass it on is one of the main creative driving forces. This passion, combined with high ethical and sustainable standards are an imperative for young brands like Generation Zordan, made even more unique by the careful and slow processes that let their value shine through. These little treasures of artistic selection applied to fashion are a must to know, give and treat yourself to: sold through selected retailers and part of a selection, Drought Edition jewelry can also be purchased on the site via the brand's online shop