5 sustainable brands loved by celebrities From Veja to Stine Goya

It is important that we take care of our planet. Celebrities have also recognised this and are trying, each in their own way, to make a contribution. They get personally involved through social campaigns, privately lead as environmentally conscious and respectful a lifestyle as possible, but also pay attention to what they wear, especially on the red carpet. So the list of stars, from the Hadid sisters to the Jenner sisters, from Emma Watson to Emrata, who are choosing sustainable brands is growing. What does this mean? That these companies not only take a green approach by producing high-quality collections with recycled fabrics or natural fibres from certified sources, but also incorporate a social, ethical dimension. Sustainable fashion should also consider minimising waste, pollution from the production of raw materials, packaging, the final product, transport and the conditions in which employees work and the pay they receive.

Celebrity favourites include well-known brands that have always strived to leave a healthier environment for posterity, such as Stella McCartney, Gabriela Hearst, Chloé (the first luxury brand to achieve B Corp certification), Reformation and Sezane, which have been offering innovative, eco-friendly pieces for years, but there are also many younger, equally virtuous companies.

G-Club has selected 5 of them that are loved by celebrities.

Stine Goya

Founded by twin sisters Sabrina and Valentina and their best friend and sister-in-law Denitsa, the By FAR label has become a cult thanks to its bags and heels that embrace 90s aesthetics and minimalism. The list of celebrities who have fallen in love with the Bulgarian brand is very long and includes Kaia Gerber, Hailey Bieber, Priyanka Chopra, Bella and Gigi Hadid, Kylie and Kendall Jenner, Sophie Turner, Irina Shayk and The Haim. Now that the three founders have conquered their place among modern It-girls, they are increasingly focused on making the brand a sustainable reality. With this goal in mind, they have decided to locate all production in the European Union and work with small artisanal factories that have been family-owned for decades. In addition, by 2020, all virgin plastic will be removed from packaging and replaced with recycled - a small change that has allowed more than 200 kilogrammes of plastic waste to be recycled from the oceans.