The Coastal Cowgirl microtrend tempts us to dress with a western flair Arm yourself with a gunslinger's hat and camperos boots
This time last year there was nothing but talk of the grandmother on the coast. It was an unexpected trend: Generation Z, thanks in part to Selena Gomez and Anne Hathaway, rediscovered the clean and "sci-fi" aesthetic brought to the screen in 2003 by Nancy Meyers in the film "Anything Can Happen" So much so that even the leading lady, none other than Diane Keaton, was taken aback. Dressing like her was easy: a look that plays with white and beige tones, thanks to cardigans and practical shirts paired with soft linen cigarette-cut trousers, and adorned with a pearl necklace and a straw hat. That's it.
At the moment, the hashtag #Coastalcowgirl on TikTok has surpassed 30 million views in the last month alone, but again, research by Stylight shows that the virality of this fashion has also been recognised by Google, so the trend has already increased curiosity-driven clicks by +305%. It's worth studying a few ad-hoc looks to feel like gunslingers, even if you are far away from a ranch (or the festive green expanses of California), in your own personal, metropolitan reality.
