Y2K fashion campaigns to live a nostalgic summer Here are the most glamorous images, straight from the archives

Glossy magazines to read by the pool, or maxi billboards in the city's most glamorous streets. The high temperatures of these July days take us back to the super-hot atmosphere of the advertising campaigns of the early 2000s, with star photographers and celebrity models.

Why advertising campaigns were so important in the early 2000s?

They formed an imaginary. Especially in the era before social media, advertising campaigns were an important occasion of contact between the public and fashion brands, making their collection concepts easily accessible. For this reason, companies invested in stratospheric productions created in collaboration with the most sought-after professionals in the industry.

The most beautiful advertising campaigns of the 2000s

It's not just nostalgia for a time that is idealised because it was not fully lived, but also a desire to analyse and compare. We take you on a journey through the archives to rediscover the most beautiful campaigns of the early 2000s.

Dior SS 2000

When Steven Meisel is in the game, even a simple rock becomes a fantastic location and thanks to Natalia Vodianova, it looks like the most comfortable place to sunbathe in a Calvin Klein total look. The colour harmony of these images is extraordinary.

A glamorous and carefree atmosphere. We would love to live our summer like if it was a Y2K campaign, between a dip in the pool in a Miu Miu dress and a party in the desert with Mariacarla Boscono.