Fenty x PUMA returns with new Avanti sneaker The collaboration between the two brands is renewed with a model based on the heritage of PUMA

Remember. It all started in 2015 with a sneaker, the Creepers, which was later named Shoe of the Year. It was followed by other shoes and garments that could combine sportswear and fashion. Then everything came to a halt as Rihanna wanted to focus on other projects. But now the collaboration between Fenty and PUMA is resuming with a new sneaker, the Avanti.

"I wanted to bring something iconic from the archives to the street, and the great Pele really made the Avanti shoe iconic," says Rihanna. "We spent time together opening the archives of PUMA and finding the right product for Rihanna. The Avanti is a PUMA classic with a unique and iconic take on the stands. I'm very excited to see this project come to life and even more excited to see what the next few years have in store for us." Maria Valdes, PUMA's Chief Product Officer, confirmed that Avanti will be the first in a series of new products to emerge from the renewed collaboration between PUMA and Fenty.

The Avanti Fenty x PUMA is available on puma.com and at select retailers in unisex adult and children's sizes. To showcase this first sneaker, which will be followed by a second in autumn, Dennis Leupold shot an advertising campaign featuring Rihanna wearing the new sneaker in a set design inspired by the shape of a pentagon and the stitching of a football.