We were with Pandora at Copenhagen Fashion Week The collaboration with Rotate and everything you missed out on

Pandora has not forgotten its roots. During Copenhagen Fashion Week, the brand opened its first PR Studio in the city, complete with a styling suite for media and creators, and launched the BE LOVE series. With exclusive events, panels, yoga sessions, workshops, meet-ups, and a special runway show in collaboration with Rotate, here's everything you missed during an intense and beautiful marathon in the Danish capital.

The Panel Talk and Workshop

On August 7th, Pandora welcomed media, creators, and fashion enthusiasts to a stimulating discussion among experts, where industry leaders and consumers came together to talk about the concept of accessible luxury, how it is reshaping various sectors, and why it is poised to remain important for a long time. On August 8th, Pandora's commitment to self-expression and creativity took the form of an interactive workshop, where participants had the opportunity to explore the art of tufting. Textile artist and Pandora Disney 100 creator Aliyah Salmon led the workshop, guiding participants in creating and customizing their own pieces. Their smiles say it all!

The Icing on the Cake

To conclude the week's program, Pandora hosted the closing event for its "When Fashion Meets Jewellery" collaboration with the Royal Danish Academy. This collaboration involved a six-week course during which master's students from the Royal Danish Academy were tasked with integrating Pandora jewelry into their fashion creations. Two winners – Juliane Margot Rigne Jørgensen and Sarah Blicher Bruunsgard Bek – were awarded first and second prizes of 20,000 DKK and 10,000 DKK, respectively. This is yet another demonstration of the brand's commitment to supporting and empowering the next generation of designers.