A personalized kiosk dedicated to books during Milan Fashion Week, celebrating the stories of New York City Thanks to DKNY

Stories have been part of humanity since the beginning of time. People have always gathered around the fire, in living rooms, and in the bustling hubs of cities to share tales, read books, and write stories. DKNY firmly believes in the power of stories and community, focusing on the ones from New York, the Big Apple—a historic city that inspires the brand and the world, making things happen with its magnetic power. DKNY’s Fall 2024 campaign with Kaia Gerber celebrated some of the city's most memorable and iconic spots, as well as the books set there that have become part of contemporary literary canon, including The Great Gatsby by F. Scott Fitzgerald, Just Kids by Patti Smith, and Slouching Towards Bethlehem by Joan Didion.

The result? A unique activation that garnered an enthusiastic response, with a long line of eager participants, even in the rain. Sure, the desire to grab a book and a tote bag played a role, but perhaps there was something more. A return to exchange, interaction, and the sense of community that DKNY has always aimed to cultivate, all in the name of books, novels, and New York stories in Milan.