Jimmy Choo and Pretty Guardian Sailor Moon renew their collaboration A second capsule to feel inside an anime (or a manga)

When I say Sailor Moon, what comes to mind? If you were born in the '90s, you'd probably answer: white boots, little skirts and bows, childhood, dolls, and playing with friends and cousins, dances, scepters, and transformation choreographies. Not only that, but also the admiration we felt for these stellar heroines, the desire to look up to them, to be like them, and to fight against injustice without sacrificing style.

It's exactly these feelings that Jimmy Choo wants to tap into, renewing its collaboration with Pretty Guardian Sailor Moon for a second release. A capsule collection inspired by the manga that defines the zeitgeist created by Naoko Takeuchi, further exploring the Sailor Moon universe. The references remain the same as in the first launch, highlighting the shared values between these superheroines and Jimmy Choo: empowerment, individuality, and dynamic female creativity.

 

The Campaign

The collection is brought to life with a dynamic campaign visual and video that evokes key shared values between the super heroines and Jimmy Choo, conceived by artist Yoshirotten's Tokyo based design studio YAR. The campaign visual and video plays with animation of the ten Sailor Guardians and their planet symbols, and the concepts of colour to present a series of striking visuals and moving image where the shoes and bags are the heroes, and the personality of the respective Sailor Guardians are represented. Jimmy Choo x Pretty Guardian Sailor Moon is available now at jimmychoo.com and select boutiques worldwide.