Happy Birthday L'Essenziale by Atelier VM The bracelet turns 10 and the brand celebrates with two new charms and a campaign

Not just an accessory. Much more than a piece of jewelry. L'Essenziale, the iconic bracelet welded onto the wrist by Atelier VM, is a gold thread that intertwines with the life of the wearer. Like a tattoo, it blends with the skin and becomes an expression of a personal and indissoluble bond, with oneself and with the world. It seals and tells stories of love, friendship, mother-daughter connections, inner and real journeys, small achievements, and important moments, joys and sorrows. Since its launch in 2014, L'Essenziale has become a manifesto of aesthetic and emotional minimalism, perfectly embodying the vision of Atelier VM and its founders, Marta Caffarelli and Viola Naj Oleari, to create wearable works capable of weaving emotions and sensitivities.

Atelier VM's new campaign for L'Essenziale

"A golden thread to express what has no physical form, but which we feel more deeply than anything: friendship" or "To reconnect with myself, if I ever lose my way again" or "What you are to me, the essential... and since you are everything, I am only a part of you." These are some of the phrases and emotions inspired by L'Essenziale and conveyed in the street-style photography campaign for the tenth anniversary of Atelier VM's bracelet. Fabrizio Ruffo, a longtime friend and collaborator of the brand, captured the different facets of love in ten black-and-white photos, of people connected by real emotions.