Isabel Marant: Kate Moss and Seonghwa from Ateez are the stars of the new campaign Photographed in Paris by Robin Galiegue

A mix of past, present, and future, a core that remains deeply Parisian, a desire to connect with new generations without compromising its identity—the fusion of timeless charm with contemporary energy. This and much more define the new SS25 campaign by Isabel Marant, featuring Seonghwa from the K-pop group Ateez and Kate Moss. Shot in the heart of Paris by photographer Robin Galiegue and styled by Emmanuelle Alt, the campaign captures the essence of effortless and timeless style.

Seonghwa of Ateez: where K-pop meets Isabel Marant Homme

For the first time, Isabel Marant enlists a global K-pop star for its menswear line, selecting Seonghwa of Ateez. The first meeting between the designer and the artist in Los Angeles sparked an instant connection, as Seonghwa naturally embodies the free-spirited attitude of Marant Homme. With his unmistakable style and strong influence in the K-pop scene, Seonghwa brings a fresh and effortless energy to the campaign, making him the perfect brand ambassador. And so, a '90s icon meets a star of the '20s.