Carolyn Davidson, the woman who designed the Swoosh logo The power of Nike is a female victory

The American brand Nike is the absolute protagonist of the sportswear industry today, and we have all seen at least once the Just do it campaigns and wore a pair of sneakers with the Swoosh. The iconic logo is in fact recognized all over the world, but not everyone knows that the famous swoosh is the son of the creative mind of a young student, Carolyn Davidson, who, with the strength of her imagination, managed to impress the power of the brand in history with a few simple lines.

Studying at the University of Portland in 1964, Carolyn began her career in journalism, then changed her mind by enrolling to the faculty of design. In 1969 Carolyn met Phil Knight, a young professor of accounting and co-founder, together with University coach Bill Bowerman of Blue Ribbon Sports, a company that initially dealt with importing Onitsuka Tiger basketball shoes to the United States. Knight and Bowerman had the ambition to add an original line to the imported sneakers, so they needed an original logo and name.

Legend tells that one day in 1971 Knight met Carolyn outside his faculty as she was complaining of not having enough money to buy oil paints, the professor listened to everything and decided to entrust her with his project: designing a new logo for the first football and running shoes he was designing with coach Bowerman.

Finally, 15-year-old Nike has adopted its current logo, the lone swoosh, so called due to the removal of the name from the logo. The symbol that shaped the entire Nike world, in the name of movement, and not just on the playing fields.