The artistic perfumery trends of 2020 in Milan According to four Milanese boutiques: Zhor, 50ml, Oggioni and Mazzolari

As the term itself implies, artistic fragrances are conceived and created for an audience that wants to wear something unique, telling their story through the scent that evokes memories and emotions. In fact, these real works of art turn out to be self-portraits of the owner's personality. Thanks to the use of refined and high quality materials, niche perfumes, unlike traditional perfumery, are designed with the intention of satisfying a personal pleasure and do not care about seasonality or current trends. So where to cultivate this passion if not inside a boutique, a place where a unique sensory experience is offered, enclosed in a bottle: the olfactory path proposed by the experts in the industry is essential, allowing the customer to get oriented more consciously inside this world and to meet their own needs.

The perfumers of four of the best Milanese boutiques know this really well: Zhor, 50ml, Oggioni and Mazzolari. nss G-club interviewed the 4 boutiques to better understand their way of conceiving and explaining a fragrance to the customers, the best-selling fragrances and scents in Milan, and the current situation in the artistic perfumery industry.

ZHOR

The boutique Zhor Parfums (Via Monte Napoleone, 14) is where Eastern and Western worlds meet, a limbo in which the customer is cuddled and accompanied on his/her olfactory journey among fragrances with precious essences, enclosed in bottles that look like jewels.

Packaging is an important part, it represents the first approach that the customer has with fragrances. Even if lovers of niche perfumery rely more on the quality of the fragrance itself, for enthusiasts and collectors the packaging can be an essential part.

Thanks to its charm and its typically oriental hospitality, Zhor takes the customer to places from One Thousand and One Nights: as in a real museum, the customers finds themselves in a marble and precious setting, where they can let themselves go, driven by sensations only.