The reason behind Diptyque's success A tradition of haute parfumerie and design to discover the art of living through senses

When we talk about interior design, we often forget a fundamental factor that makes a space and the moment in which we live it unique: the fragrance. Unlike the decor and aesthetics of an apartment, the smell is unconsciously linked to memory, and creates a connection that is able to revive sensations that enjoy a short escape from reality, essential in these times. It is precisely this special connection with which the French maison Diptyque has been creating luxury fragrances since 1968 to make the environments (and those who live in them) their best version of themselves. The brand represents the excellence of simple but at the same time enveloping fragrances like Figuier, Baies and Feu de Boise, and in its wide range of fragrances embraces the entire olfactory spectrum. Present in all the houses of designers and celebrities thanks to the clean design and design that echoes to faraway places , the scented candles Diptyque bring with them a unique story that intertwines with the revolution of '68 and the love for art.

The origins

Based on the imperfection of the artistic moment, the captivating lettering of Diptyque logo that characterizes all candles was studied in the first years of the brand launch. Will the graphic lines and the font inspired by Art Nouveau in combo with the glass or the heavenly scent that brings in an extraordinary elsewhere be named to deserve the fame of Diptyque candles everywhere on social media? The answer lies in the preferences of the trendsetters: Beyoncè loves the scent Vanille, Victoria Beckham prefers Gree Figuier and even Lebron James loves them, choosing Baies for his relaxing evenings.