The return of the 70s-inspired "psychedelic" print A return in full swing on runways and pop culture for the beloved 70s trippy pattern

Following the summer escapist wave and bright colors frenzy, fashion reflects the whirlwind of rediscovered emotions with return in full swing of the psychedelic print. Child of the late '60s, therefore a flower child, it was worn by millions of people fond of psychedelic culture, where spirituality and LSD characterised the passions of people used to wear their colors fused with each other, perfectly in line with the libertine and unconventional hippie aesthetic. Despite its decadence with the arrival of disco aesthetics of the 80s, psychedelic print came back in 2014, when big brands such as Emilio Pucci and Dries Van Noten started using it again in their Spring/Summer collections. Today, its return to the catwalks formalizes the nostalgic mood that looks back at 70s trends and places psychedelia everywhere this summer. Raf Simons, Tom Ford, Gabriela Hearst, Rodarte and The Attico are just some of the names that have chosen the print for summer looks, taking advantage acid colors and soft lines unique mix. The trend is back to full swing, and NSS G-Club wants to tell you some more details about the history and evolution of psychedelic fantasy.

The origins

The details that distinguish the psychedelic fantasy are mainly fantastic subjects, kaleidoscopic spirals, acid colors in contrast and peculiar details. All these elements can be traced back to the art of the end of the twentieth century: French Art Nouveau, Surrealism, Op and Pop Art are artistic currents that lay the foundations for the development of a strong and communicative use of color and symbols, capable of leaving the audience amazed.

An American story

On Tik Tok the hashtag #tiedye has more than 4.7 billion views. "Thanks to" the pandemic restrinctions and the incredibly easy process of recreating psychedelic spirals at home, the psychedelic print came back to major popularity.  Even emerging designers like Paloma Wool, based in Madrid, and the American brand that rides the trends of Gen-Z "Lisa Says Gah!" decided to feature the psychedelic print for fun and sexy fits that are perfect for summer.