Schiaparelli: from Elsa to Daniel Roseberry Everything you need to know about the brand that revolutionized Haute Couture

The dress worn by Bella Hadid that made people sigh a few days ago at the red carpet of the Cannes Film Festival is from Schiaparelli Fall 2021 Couture: a simple wrap dress in candy long to the ankles, enriched with a maxi necklace with the shape of "branches of lungs" that covers the décolleté of the supermodel. Proclaimed the best dressed of the Festival so far, Bella wears an iconic brand for the history of fashion, founded by Elsa Schiaparelli in 1932.

For a brand that deals exclusively with Couture, the newfound fame has been exponential and the rapid rise, and the reasons seem to be multiple: from the brand ambassadors to the new strategies of the Maison, but also to the genuine interest of the stars in a brand like this. unique of its kind and, last but not least, to the creative direction of Roseberry who has been able to keep faith with the nature of the brand and its heritage making it contemporary, without upsetting anything; in fact, the only "accusation" leveled against the young designer is that he did not bring any innovation to the brand's archive. And if we certainly cannot think of the Parisian Maison as a clothing brand - we must rather look at the individual items as a work of art and at the buyers as collectors who buy a Van Gogh or a Fontana - the Roseberry's innovation lies in making these creations wearable on a red carpet or on a special occasion by celebrities who appreciate the audacity and creative flair.