Fashion Month FW 2022 Set Designs The role of space and design in the spectacularization of the latest runways

At the end of fashion month what remains? The certainty that fashion after the pandemic has changed, not on a formal level but on a conceptual and value level, and that shows in presence have a greater impact on the public, despite all the efforts made in recent years to make people consume fashion even in lockdown, compared to digital runways. Against this backdrop of a return to the new-normal, the importance of all the structural elements that make up the environment in which a collection is presented has become apparent. When you look at a fashion show, the details studied by the designers themselves are the first to attract attention, but they would not stand out so much if they were not inserted in a micro-world that shares values and guidelines with the concept of the collection. As in the theater an actor is an actor when he is on stage, also on the catwalk clothes and models play their role in the moment before, after and during the show, depending on the space delimited to make a creative vision become reality. The play of light composed by the relationship between the flooring, the positioning of the catwalk, and the infamous first rows with the seats where the guests are comfortably seated have returned to be elements capable of giving the collections an added value of wonder that pierces even the cameras that communicate the collections from the front rows, in a unique event. This month Balenciaga staged a snowstorm to exemplify the deep sense of uprooting that connects the victims of the current conflict to its personal history, Prada made us doubt the boundary between space and time and Jacquemus made us dream of a summer paradise still far away. Let's discover the most beautiful set designs of fashion month, most of them curated by the production, design and events agency born in Parifi in 1990, Bureau Betak. 

Bottega Veneta

Acne reinterprets the levels of fashion shows by creating an elevated runway in optical white where models walk with creations inspired by the beauty of repair, while selected spectators are seated inside 4 semi-niches positioned lower than the runway, changing the point of view and perception of the show, which is seen from the bottom up allowing details such as footwear and undefined hems of the garments to be protagonists.