Why do we put so much responsibility on Chiara Ferragni? Does a businesswoman who uses her image have to demonstrate ideas of gender awareness and morality?

The debate has branched out into a million micro-debates, spilling over from social media into the Italian press and the living rooms of TV. The positions are diverse, even nuanced. There are those who side with the commentary, those who use it to advocate adult reactionary positions. There are those who go back even further and absolutely challenge the presence of an 11-year-old girl on social media, reminding us that the minimum age is 13. There are those who condemn her parents and warn of the danger of giving too much importance to the comment and therefore to the person who wrote it (whether you agree or not, this is still a very young person who may not yet be ready to receive that kind of attention from users and media) and those who instead blindly side with Chiara Ferragni and her freedom and desire to provoke. Malicious ones speculate that this is a publicity stunt to stay afloat during the release of the second season of The Ferragnez on Prime Video, which some say has disappointed expectations and is not achieving the success hoped for. Finally, there are those who point out that Chiara Ferragni, whether she is allowed to brag or not, is the biggest influencer in Italy and therefore has a responsibility that goes beyond her job in the narrow sense.

The second problem is, if possible, even more convoluted and ramified because it goes deeper. It is often pointed out that sex is sold. What is being sold, however, is the desire to see it, the voyeurism and sexualisation of bodies. Only on the terms and for the eyes of those who enjoy it, as a product. When a woman, whether she is sympathetic or not, shows herself to be shown, that tolerance is immediately broken. Why is it so complicated to accept this nudity (the same nudity that has been on billboards, in films, in music videos and in advertising for decades) when it is a form of self-expression? In short, the matter is complex and brings into play such multi-layered concepts as the pursuit of power, the place of women in the entertainment industry and its sexualisation, the all-too-new role of influencers, the way they constantly invade and infiltrate our homes with only seemingly no secrets or censorship, and finally the whole celebrity culture. Thinking about these issues as viewers could lead to a new awareness and a healthier way of enjoying influencers and their social world. Without losing sight of the real world.